Why Do I Need A Dedicated IP Address

Short answer:
You don't, unless you plan to use SSL

Longer answer:
A dedicated IP address doesn't do anything for your web site other than uniquely identify it in the IPv4 address space. This is required for using an SSL Certificate.

Dedicated IP addresses are assigned to customers who plan on using SSL certificates on their sites. We must keep track of these since our network provider will need justification of each block of IP addresses they assign to us.

There are some other circumstances that an IP address might be necessary, but you'll need to submit a ticket to support to verify whether your circumstance is necessary.

Some reasons why you don't need a dedicated IP:

Search Engine Optimization (SEO)
To work with older browsers
To make the website run faster

None of these are valid reasons and are discussed on this page.


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